A clear, step-by-step walkthrough of the Ottawa home selling process — from your first conversation through closing day. No surprises.
Everything starts with accurate pricing. Jeff delivers a full Comparative Market Analysis (CMA) — not an algorithm estimate, but a professional analysis of real sold data from your specific neighbourhood. This establishes a defensible price range and the best offer strategy for current market conditions.
Correct pricing from day one is the most important decision you'll make. Overpriced homes sit, reduce, and ultimately sell for less than they would have with a correct price. Read Jeff's guide to pricing strategy →
Buyers make their decision in the first 30 seconds of a showing — and often in the photos online before they even book a visit. Preparation matters enormously.
Jeff's pre-listing consultation covers: what to fix (vs. what not to bother fixing), how to declutter and depersonalize, what to expect from staging, and any touch-ups that deliver a return. Not every seller needs a full renovation — most need strategic, targeted effort in the areas that buyers notice most.
Jeff works with a professional photographer and stager as part of every listing — no additional cost to you.
When your home hits the market, it hits hard. The Matheson Group's listing package includes:
The goal: maximum qualified eyes on your home in the first two weeks — your golden window.
Jeff coordinates all showings and provides you with real-time feedback after each visit. You'll never be left wondering what buyers thought — that feedback is actionable intelligence, and Jeff uses it to refine the strategy if needed.
Open houses are planned strategically. Jeff runs them personally — not delegated to an assistant — so he can build rapport with buyers and identify serious prospects in real time.
When offers arrive, Jeff walks you through every term — price, deposit, closing date, conditions, and any unusual clauses. He helps you evaluate the total picture of each offer, not just the headline price.
In competitive situations with multiple offers, Jeff's experience running offer nights on Ottawa properties means you understand your leverage and use it strategically. The goal is always maximum net proceeds, not just the highest number on paper.
After an accepted offer, the buyer typically has a period to fulfill their conditions (home inspection, financing). If the buyer's inspection reveals issues, Jeff manages the negotiation — whether that's a price adjustment, repair credit, or addressing the findings directly. Most deals proceed without issue; Jeff prepares you in advance for the scenarios that might arise and handles them when they do.
Once the buyer removes all conditions, the deal becomes firm. You're one step from closing.
Your real estate lawyer handles the closing. You'll sign transfer documents, receive the net proceeds (purchase price minus mortgage payoff, commission, and legal costs), and hand over the keys. On closing day, the funds are transferred and the title registers in the buyer's name.
Jeff is available through and after closing for any questions. Most transactions close smoothly — and when they don't, you want a REALTOR® who has handled every scenario and stays calm under pressure.
Real sold data analysis, not an algorithm estimate. The number that maximizes your final result.
Included with every listing. Homes with professional photography sell faster and for more money.
Your home SOLD at a price you agree to, or Jeff buys it himself. See the details of the guarantee.
You work with Jeff — not an assistant, not a team member. Direct access throughout your sale.
Jeff will deliver a full CMA, walk through the process, and give you a clear pricing recommendation — in 30 minutes, free, no pressure.
